Return of the Golden Girl

Canon asked us to shoot a short sports film for the release of their new Sumire Prime Lenses. We decided to tell the life story of (kick)boxer Jemyma Betrian.

- Jemyma is quite aggressive at school because of trouble at home. She discovers boxing as a way to control her temper, which lifts her up to great heights. But before she can participate at the Olympics she has to face one more challenge. -

With full technical support from Camalot Amsterdam.

       
     
Sumire Prime Series - Production Showcase

Discover the Sumire Prime look, exceptionally beautiful bokeh and impressive low light performance with a compilation of three short films shot by respected cinematographers Freek Zonderland, Tania Freimuth and Hans von Sonntag.

The new full-frame cinema prime lenses named Sumire, will enable you to personalise your craft, providing a specially designed ’cinematic look’ and interchangeable PL mount. Designed to offer delicate and subtle rendering of a subject, these seven prime lenses offer fast apertures and precise manual control with a crafted focus bokeh aimed at careful creative expression. Fill all your Sumire Prime curiosities and needs here: https://www.canon-europe.com/lenses/s...

       
     
Behind the Scenes at the Canon Sumire Prime Series production showcase

Go behind the scenes of our new Sumire Prime Series production showcase film to hear cinematographers Freek Zonderland, Tania Freimuth and Hans von Sonntag share their experience with Canon's new the Sumire Primes - shooting full-frame on three different productions. These new lenses are subtle, cinematic and expressive and are compatible with any PL mount cinema cameras equipped with either a 35mm full-frame format sensor or a Super 35mm format sensor, including selective Cinema EOS cameras. Fill all your Sumire Prime curiosities and needs here: https://www.canon-europe.com/lenses/s...